Increasing site traffic and encouraging repeat visits
Following the development of British Energy Direct's website JDAi were asked to devise ideas to drive more website visits.
An online competition to tie in with the 2002 FIFA World Cup was developed. To maximise response the competition required minimal customer information, and e-mails encouraged regular repeat visits to play the game. The subsequent database was used for follow-up email campaigns, and the platform and programming enabled the competition to be easily revised for future sporting events.
The campaign was a great success, doubling the number of site visits and creating three times the number of page views. The project was so well received that it has been rolled out in consecutive years since its launch: for the Rugby Union World Cup in 2003 and the UEFA European Championship in 2004.