Integrated solution for the next generation
HBOS ExpressCash
HBOS approached JDA to promote the benefits for 11-15yr olds of managing their account online.
JDA created an integrated campaign of direct mailpack directing recipients to a microsite. Here, the bank account was explained in a fun and innovative way in line with the target audience. A game, wallpaper and desktop icon were also produced to promote brand recall to this younger audience and build awareness of the financial services available.
The site received a high number of visits and was received so well internally that there are plans to link to it from the main HBOS website in the first quarter of 2005.
View the ExpressCash microsite here.